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CATEGORIES
& CRITERIA
Frequently asked questions
REFRESHED CATEGORIES
Download PDFFor 18 years, the Bookmarks have celebrated excellence in digital media, marketing and publishing. As the awards have matured, we’ve reimagined the Categories & Criteria to reflect the realities of a digital-first world.
Digital is no longer a niche discipline — it sits at the centre of how brands are built, experienced, and measured. The Bookmarks is at the forefront of how creativity and innovation is conceived, executed, and judged across today’s digital ecosystem.
The refreshed Categories & Criteria are structured according to the role digital plays within a brand or business — from building strong digital foundations to driving communication, connection, innovation, and measurable impact.
We’ve retained the existing category codes, with only one or two new additions, so you’ll still find familiar references on the entry portal.
This new clustered approach reflects a holistic view of how digital operates across the full customer journey. We hope you enjoy it.
Please reach out to us if you need assistance navigating the refreshed categories: thebookmarks@iabsa.net
Digital is no longer a niche discipline — it sits at the centre of how brands are built, experienced, and measured. The Bookmarks is at the forefront of how creativity and innovation is conceived, executed, and judged across today’s digital ecosystem.
The refreshed Categories & Criteria are structured according to the role digital plays within a brand or business — from building strong digital foundations to driving communication, connection, innovation, and measurable impact.
We’ve retained the existing category codes, with only one or two new additions, so you’ll still find familiar references on the entry portal.
This new clustered approach reflects a holistic view of how digital operates across the full customer journey. We hope you enjoy it.
Please reach out to us if you need assistance navigating the refreshed categories: thebookmarks@iabsa.net
Build
Where brands design and develop digital infrastructure, tools, and platforms that create seamless user experiences.
This category recognises the design, build, and optimisation of digital products and services - from responsive websites, mobile apps, and e-commerce platforms to internal systems, microsites, bots, and connected interfaces.
It celebrates digital utility, technical execution, and experience design that enable people to access, navigate, and benefit from digital environments.
This category recognises the design, build, and optimisation of digital products and services - from responsive websites, mobile apps, and e-commerce platforms to internal systems, microsites, bots, and connected interfaces.
It celebrates digital utility, technical execution, and experience design that enable people to access, navigate, and benefit from digital environments.
Pandemic is the remote world
WEBSITES & APPS
PLT01: Brand, Commercial & Retail Websites
PLT02: E-commerce sites
PLT03: Public Service and NPO Platforms
PLT04: Software, Services & Platforms
PLT05: Mobile Apps
PLT06: Mobile Sites
CHN15: Campaign / Microsites
PLT01: Brand, Commercial & Retail Websites
PLT02: E-commerce sites
PLT03: Public Service and NPO Platforms
PLT04: Software, Services & Platforms
PLT05: Mobile Apps
PLT06: Mobile Sites
CHN15: Campaign / Microsites
GAMES
PLT07: Games
PLT07: Games
PLATFORM INNOVATION
PLT08: Platform Innovation
PLT08: Platform Innovation
INTERNAL PLATFORMS
PLT09: Employee Experience Programme
PLT10: Internal Business Platforms
PLT09: Employee Experience Programme
PLT10: Internal Business Platforms
CUSTOMER EXPERIENCE DESIGN
PLT11: Customer Experience Design
PLT11: Customer Experience Design
BUILD CRAFT
CRF03: Excellence in Craft: Interface Design
CRF06: Excellence in Craft: UX
CRF11: Excellence in Craft: Interactive Design
CRF03: Excellence in Craft: Interface Design
CRF06: Excellence in Craft: UX
CRF11: Excellence in Craft: Interactive Design
COMMUNICATE
Where ideas and storytelling bring brands to life across digital environments.
This category honours digital storytelling across video, audio, written and visual mediums - spanning online films, branded content, podcasts, sonic branding, copywriting, interface design and visual identity.
It rewards creativity in digital expression that brings narratives to life across screens, formats, and channels.
This category honours digital storytelling across video, audio, written and visual mediums - spanning online films, branded content, podcasts, sonic branding, copywriting, interface design and visual identity.
It rewards creativity in digital expression that brings narratives to life across screens, formats, and channels.
Pandemic is the remote world
CREATIVE COMMUNICATIONS
CAM05: Integrated Digital Campaign
CAM08: Second Screen Campaign
CHN05: Online Video Series
CHN17: Podcasts, Live Streaming and Audio Streaming
CAM07: Branded Content
CAM05: Integrated Digital Campaign
CAM08: Second Screen Campaign
CHN05: Online Video Series
CHN17: Podcasts, Live Streaming and Audio Streaming
CAM07: Branded Content
COMMUNICATION CRAFT
CRF01: Excellence in Craft: Marketing Copywriting
CRF02: Excellence in Craft: Research
CRF03: Excellence in Craft: Interface Design
CRF07: Excellence in Craft: Online Video / Moving Image
CRF10: Excellence in Craft: Use of Sound
CRF12: Excellence in Craft: Voice Experience Design
CRF01: Excellence in Craft: Marketing Copywriting
CRF02: Excellence in Craft: Research
CRF03: Excellence in Craft: Interface Design
CRF07: Excellence in Craft: Online Video / Moving Image
CRF10: Excellence in Craft: Use of Sound
CRF12: Excellence in Craft: Voice Experience Design
CONNECT
Where digital fosters participation, co-creation, and community.
This category celebrates work that builds meaningful interaction between people and brands - from social communities and UGC campaigns to live digital activations, creator collaborations, interactive experiences, commerce moments, and community-led initiatives.
It recognises the power of participation, conversation, and collective creativity in shaping culture and driving engagement.
This category celebrates work that builds meaningful interaction between people and brands - from social communities and UGC campaigns to live digital activations, creator collaborations, interactive experiences, commerce moments, and community-led initiatives.
It recognises the power of participation, conversation, and collective creativity in shaping culture and driving engagement.
Pandemic is the remote world
SOCIAL
COM03: Social Media Campaigns
COM04: Online Video Channels
COM06: Social Media Innovation
COM03: Social Media Campaigns
COM04: Online Video Channels
COM06: Social Media Innovation
COMMUNITY
COM01: Social Communities
COM02: Co-Creation & User-Generated Content (UGC)
COM05: Influencer Marketing
COM07: Creator Marketing
COM01: Social Communities
COM02: Co-Creation & User-Generated Content (UGC)
COM05: Influencer Marketing
COM07: Creator Marketing
BOTS, MESSAGING AND DARK SOCIAL
CHN16: Bots, Messaging and Dark Social
CHN16: Bots, Messaging and Dark Social
EXPERIENTIAL
CHN11: Digital Installation and Activations
CHN18: Interactive Mixed Media
CHN11: Digital Installation and Activations
CHN18: Interactive Mixed Media
ENGAGEMENT CRAFT
CRF08: Excellence in Craft: Social Media Community Management
CRF14: Excellence in Craft: Creator Content
CRF08: Excellence in Craft: Social Media Community Management
CRF14: Excellence in Craft: Creator Content
INNOVATE
Where technology and creativity combine to unlock new possibilities and shape the future of digital experiences.
This category recognises emerging and transformative work - including AI, AR/VR, mixed reality, automation, platform engineering, experimentation, and novel applications of data or creative technology.
It celebrates breakthrough ideas, prototypes, and digital inventions that push boundaries, challenge convention, and redefine what digital can do.
This category recognises emerging and transformative work - including AI, AR/VR, mixed reality, automation, platform engineering, experimentation, and novel applications of data or creative technology.
It celebrates breakthrough ideas, prototypes, and digital inventions that push boundaries, challenge convention, and redefine what digital can do.
Pandemic is the remote world
EMERGING TECHNOLOGIES
EME01: Virtual Reality (VR) & Augmented Reality (AR)
EME02: Internet of Things
EME01: Virtual Reality (VR) & Augmented Reality (AR)
EME02: Internet of Things
ARTIFICIAL INTELLIGENCE
EME03: Artificial Intelligence: Product, Platform and Experience
EME04: Artificial Intelligence: Creative Communication
EME03: Artificial Intelligence: Product, Platform and Experience
EME04: Artificial Intelligence: Creative Communication
INNOVATION
PLT08: Platform Innovation
CHN14: Channel Innovation
COM06: Social Media Innovation
PUB09: Publisher Innovation
EME05: Artificial Intelligence Innovation
PLT08: Platform Innovation
CHN14: Channel Innovation
COM06: Social Media Innovation
PUB09: Publisher Innovation
EME05: Artificial Intelligence Innovation
INNOVATION CRAFT
CRF04: Excellence in Craft: Software, Coding & Tech Innovation
CRF15: Excellence in Craft: Innovative use of Technology
CRF04: Excellence in Craft: Software, Coding & Tech Innovation
CRF15: Excellence in Craft: Innovative use of Technology
IMPACT
Where digital creativity demonstrates tangible value through performance, purpose, and results.
This category rewards work that proves the impact of digital - from effectiveness and ROI to purposeful change, data-driven insights, commerce innovation, and measurable behavioural influence.
It celebrates ideas that deliver clear outcomes, whether commercial, social, or cultural, demonstrating the power of digital to drive results.
This category rewards work that proves the impact of digital - from effectiveness and ROI to purposeful change, data-driven insights, commerce innovation, and measurable behavioural influence.
It celebrates ideas that deliver clear outcomes, whether commercial, social, or cultural, demonstrating the power of digital to drive results.
Pandemic is the remote world
CAMPAIGN STRATEGY AND EFFECTIVENESS
CAM01: Digital Campaign Strategy
CAM03: Mobile Campaign Strategy
CHN06: Content Marketing Strategy
CAM04: Best Use of Data in a Campaign
CAM06: Break Through on a Budget
CAM01: Digital Campaign Strategy
CAM03: Mobile Campaign Strategy
CHN06: Content Marketing Strategy
CAM04: Best Use of Data in a Campaign
CAM06: Break Through on a Budget
PERFORMANCE MARKETING
CHN01: Paid Search Marketing
CHN02: Search Engine Optimisation
CHN03: Display Advertising
CHN04: Native Advertising
CHN07: Social Paid Advertising
CHN08: Innovative Use of Media Planning
CHN09: Email, Direct & Inbound Marketing
CHN10: Use of Programmatic Media
CHN13: Use of CRM, Loyalty Programs & Gamification
CHN14: Channel Innovation
CHN01: Paid Search Marketing
CHN02: Search Engine Optimisation
CHN03: Display Advertising
CHN04: Native Advertising
CHN07: Social Paid Advertising
CHN08: Innovative Use of Media Planning
CHN09: Email, Direct & Inbound Marketing
CHN10: Use of Programmatic Media
CHN13: Use of CRM, Loyalty Programs & Gamification
CHN14: Channel Innovation
IMPACT CRAFT
CRF05: Excellence in Craft: Strategy
CRF13: Excellence in Craft: Digital Content Marketing
CRF09: Excellence in Craft: Digital Media
CRF05: Excellence in Craft: Strategy
CRF13: Excellence in Craft: Digital Content Marketing
CRF09: Excellence in Craft: Digital Media
PUBLISH
Where digital publishers innovate in storytelling, content delivery, and monetisation models.
This section celebrates publisher-led digital excellence - from large-scale and niche sites to newsletters, social-first campaigns, and multimedia storytelling. It rewards innovation in data journalism, video, live coverage, and audience engagement, as well as pioneering monetisation strategies that sustain digital media businesses.
This section celebrates publisher-led digital excellence - from large-scale and niche sites to newsletters, social-first campaigns, and multimedia storytelling. It rewards innovation in data journalism, video, live coverage, and audience engagement, as well as pioneering monetisation strategies that sustain digital media businesses.
Pandemic is the remote world
PUBLISHING
PUB01: Publisher Sites (Mass Appeal)
PUB02: Custom or Community Publishing
PUB03: Email Newsletters & Marketing
PUB04: Social Media Content
PUB05: Data Strategy & Data Journalism
PUB06: Video Content
PUB07: Live Event Content
PUB01: Publisher Sites (Mass Appeal)
PUB02: Custom or Community Publishing
PUB03: Email Newsletters & Marketing
PUB04: Social Media Content
PUB05: Data Strategy & Data Journalism
PUB06: Video Content
PUB07: Live Event Content
PERFORMANCE MARKETING
CHN01: Paid Search Marketing
CHN02: Search Engine Optimisation
CHN03: Display Advertising
CHN04: Native Advertising
CHN07: Social Paid Advertising
CHN08: Innovative Use of Media Planning
CHN09: Email, Direct & Inbound Marketing
CHN10: Use of Programmatic Media
CHN13: Use of CRM, Loyalty Programs & Gamification
CHN14: Channel Innovation
PUB08: Audio Content & Podcasts
PUB09: Publisher Innovation
PUB10: Publisher Brand-Building Campaigns
PUB11: Publisher Monetisation
CHN01: Paid Search Marketing
CHN02: Search Engine Optimisation
CHN03: Display Advertising
CHN04: Native Advertising
CHN07: Social Paid Advertising
CHN08: Innovative Use of Media Planning
CHN09: Email, Direct & Inbound Marketing
CHN10: Use of Programmatic Media
CHN13: Use of CRM, Loyalty Programs & Gamification
CHN14: Channel Innovation
PUB08: Audio Content & Podcasts
PUB09: Publisher Innovation
PUB10: Publisher Brand-Building Campaigns
PUB11: Publisher Monetisation
SPECIAL HONOURS
Where we celebrate the people and organisations driving digital transformation and impact.
This section recognises the visionaries, innovators, and change-makers shaping the digital marketing ecosystem - from students and rising stars to established marketers, agencies, publishers, and brands. It also honours work that drives purpose, inclusivity, and long-term industry growth.
This section recognises the visionaries, innovators, and change-makers shaping the digital marketing ecosystem - from students and rising stars to established marketers, agencies, publishers, and brands. It also honours work that drives purpose, inclusivity, and long-term industry growth.
Pandemic is the remote world
SPECIAL HONOURS
HON01: Best Digital Student
HON02: Digital Rising Star
HON05: Best Contribution to Transformation in the Digital Industry
HON06: Pixel for Purpose
HON07: Best Individual Contribution to Digital Marketing
HON08: Best Direct Brand or Online Business
HON12: Localisation & Cultural Relevance
HON01: Best Digital Student
HON02: Digital Rising Star
HON05: Best Contribution to Transformation in the Digital Industry
HON06: Pixel for Purpose
HON07: Best Individual Contribution to Digital Marketing
HON08: Best Direct Brand or Online Business
HON12: Localisation & Cultural Relevance
AGGREGATED AWARDS
Best Marketer
Best Creative
Digital Brand of the Year
Best Publisher
Best Digital Agency
Outstanding Individual Impact in Digital
Best Marketer
Best Creative
Digital Brand of the Year
Best Publisher
Best Digital Agency
Outstanding Individual Impact in Digital
FAQ
What is a project?
A project is a website that you build in Webflow. You can publish projects to a webflow.io staging subdomain for free, export the code on a paid plan, or add a site plan to connect your custom domain and unlock hosting features.
What can I white label?
Pro accounts can add their own logo to Client Billing forms and the Editor. Pro accounts can also remove references to Webflow in the source code and form submission emails, and hide the Webflow badge from their staging sites.
How much traffic can the hosting handle?
Webflow hosting scales automatically to handle millions of concurrent visits. All site plans serve sites through our Amazon's Cloudfront CDN and accelerated using Fastly, loading sites in milliseconds.
What kind of support does Webflow provide?
We offer fast email support to paid accounts and prioritized help for team accounts. Community support (forum.webflow.com) is available to free accounts.
How long does it take to learn Webflow?
If you're new to building websites, our video tutorials will get up and running quickly. If you already know concepts behind CSS and the box model, you will feel at home in Webflow.
Still have questions? Check the help center or email us at Support@Example.com
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