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DIGITAL
RANKINGS
Seventeen years of excellence.
One definitive benchmark
download RankingsThe Bookmarks Digital Rankings 2025 mark a pivotal moment in South Africa's digital media and marketing industry. After 17 years of gathering industry data through the prestigious Bookmark Awards, we are proud to release the first official digital rankings - the definitive benchmark for digital excellence in South Africa.
These rankings are derived directly from entries to the 2025 Bookmark Awards and their performance across our rigorous judging criteria. Developed in collaboration with the Loerie Awards Company, the rankings employ similar methodology to ensure consistency and credibility in measuring creative and strategic excellence across the industry.
Through 17 years of judging entries against stringent criteria, the Bookmarks have accumulated invaluable data about what constitutes excellence in digital media and marketing. The Digital Rankings 2025 translate this wealth of industry knowledge into a transparent, objective measure of sustained performance and leadership.
The Bookmarks Digital Rankings 2025 serve as a strategic tool to benchmark performance, celebrate innovation, and drive the continued growth of South Africa's digital economy.
Frequently asked questions
When do the Bookmarks entries open?
Entries open on 17 February 20256
Who can enter the Bookmarks?
Work entered must have been developed for a South African audience; or by a South African company for an international audience. Entries must have appeared online during the period 1 MARCH 2024 and 28 FEBRUARY 2025.
If two or more companies worked on a project, can they all enter the same work?
No – companies need to agree in advance who will submit the entry and agree on how the credits will be completed. If an entry is received from more than one company, only the first entry will be accepted. No refunds will be given on duplicate entries.
How do I know which category to enter?
Each entry is unique and should be considered against the specific criteria as laid out in the Catefgories & Criteria document. Please familiarise yourself with Bookmarks categories before submitting your entry. If you need any advice or assistance, please reach out to thebookmarks@iabsa.net
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