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2025
2025
2025 gold winners
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Event photos
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Judges dinner
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2025 Finalists
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14 August 2025: 18h00 for 19h00 The Galleria, Sandton
The 2025 IAB Bookmark Awards winners were announced on 14 August, at a glittering event at the Galleria in Sandton, with Ogilvy and its client, KFC, named Best Digital Agency and Best Digital Brand.
The awards showcase the incredible talent and impact driving South Africa’s digital landscape, setting universal benchmarks proving that digital marketing is not only growing in scale and skill, but creating work that competes on a global stage.
Relive all the action through the event photos and winning case studies.
Past partners
& Co Sponsors
Frequently asked questions
When do the Bookmarks entries open?
Entries open on 17 February 20256
Who can enter the Bookmarks?
Work entered must have been developed for a South African audience; or by a South African company for an international audience. Entries must have appeared online during the period 1 MARCH 2024 and 28 FEBRUARY 2025.
If two or more companies worked on a project, can they all enter the same work?
No – companies need to agree in advance who will submit the entry and agree on how the credits will be completed. If an entry is received from more than one company, only the first entry will be accepted. No refunds will be given on duplicate entries.
How do I know which category to enter?
Each entry is unique and should be considered against the specific criteria as laid out in the Catefgories & Criteria document. Please familiarise yourself with Bookmarks categories before submitting your entry. If you need any advice or assistance, please reach out to thebookmarks@iabsa.net
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