Congratulations to all Gold Pixel Award winners!
Ogilvy: KFC South Africa
Comic Con Africa / KFC Sauce Code
KFC Sauce Code: a gamer's quest for the taste. We worked with coding teams of partner sites to turn their gaming sites into secret lairs.
Gold Pixels awarded for:
Platform Innovation
Ogilvy: Cadbury South Africa
Cadbury Dairy Milk Chocolate / Cadbury Presents Real Mzansi Names
Cadbury presents: Real Mzansi Names. Helping Mzansi learn the sounds that make up our names.
A name is more than just a word - it is central to Identity, Belonging and Respect.
Gold Pixel awarded for:
Online Video Channels
Juno Media: Chicken Licken
It’s the little things that satisfy us most
Chicken Licken: It's the Little Things that Satisfy us Most.
A digital and social campaign designed to deliver snackable content that didn't feel like ads.
Gold Pixel awarded for:
Social Paid Advertising
Ogilvy: KFC South Africa
KFC Block Booked
KFC Block Booked: One sneaky email that hacked the calendar system to help people to take back lunch.
Gold Pixel awarded for:
Use of CRM, Loyalty Programs & Gamification
Rogerwilco: Stellenbosch University
The S.E.O in G.E.O
Meet Geoff, a proprietory tool with API connectors to Gemini and ChatGPT. Geoff identified content and technical adjustments needed to get SBS pages listed in AI summaries.
Gold Pixel awarded for:
Channel Innovation
TBWA\ Hunt Lascaris: Sloom
NapBot
Sloom NapBot: To help our sleep-deprived Nation, mattress manufacturer Sloom decided to steal some sleep time from the one place South Africans spend most of their time - work!
Gold Pixel awarded for:
Bots, Messaging and Dark Social
TBWA\ Hunt Lascaris: City Lodge Hotels
Save Our Stay (SOS)
A Panic Button for Bad Bookings. The integrated, cross-platform campaign reimagined travel experiences and encouraged holiday adventures without the risk of disappointment.
Gold Pixel awarded for:
Interactive Mixed Media
Integrated Mixed Media Campaign
Break Through on a Budget
Media24: Daily Sun
A Re Buwe - 2024 May Elections Coverage
In 2024, as South Africa marked 30 years of Democracy, Daily Sun launched A Re Buwe, a bold editorial campaign built on one belief: Voters don't just need to be informed, they need to be heard!
Aimed at engaging working-class and younger voters in SEM 3-5, A Re Buwe was more than an election campaign, it was a cross-platform movement to reconnect the people with the power of their voice.
Gold Pixel awarded for:
Publishing - Publisher Sites (Mass Appeal)
Media24: Daily Sun
Video News Reporting
Daily Sun: Embracing video-first journalism.
Gold Pixel awarded for:
Publishing - Video Content & Campaigns
Joe Public: Nedbank
Bank Your Time
Nedbank: Bank Your Time.
A mixed media campaign that sought to remind people about the value of time, while enabling them to spend it on the things that really matter.
Gold Pixel awarded for:
Craft - Strategy
Ogilvy: KFC South Africa
Your Ma Se KFC
Your Ma se KFC. KFC taps into culture with a real-time flip on the conversation.
Gold Pixel awarded for:
Craft - Social Media Community Management
Black Pixel Winners
IIE-Vega: Special Honors
An integrated campaign centred around a VR experience in Zeitz MOCAA museum, offering a window into the lives of Basotho women artisans and highlighting the importance of cultural preservation.
Gold Pixel awarded for:
Best Digital Student - Abia Bosman, Emma Clough, Isabel Pinnock, Zané Witte
Accenture Song: Sanlam
The F Show
Sanlam: The F Show. The most talked about comedy special of the year was a seceret financial literacy course.
Gold Pixel awarded for:
Pixel for Purpose