Congratulations to all Gold Pixel Award winners!
Promise
PPS: Finding the Forgotten Graduate
PPS, an insurer exclusively for graduate professionals, has a unique profit-sharing model that reflects their belief in shared success.
In order to make this philosophy resonate with professionals of colour, we embarked on a mission to highlight black success in South Africa.
Gold Pixels awarded for:
Branded Content
Campaign / Microsites
Excellence in Craft – Interface Design
Excellence in Craft – UX
Excellence in Craft – Interactive Design
Pixel for Purpose
INJOZI Technology Studio
PPS: Finding the Forgotten Graduate Interactive Website Experience
PPS, an insurer exclusively for graduate professionals, has a unique profit-sharing model that reflects their belief in shared success.
In order to make this philosophy resonate with professionals of colour, we embarked on a mission to highlight black success in South Africa, through an immersive online experience.
Gold Pixel awarded for:
Excellence in Craft – Software, Coding & Tech. Innovation
MTN
More Sales. More Wins. Less Spend.
A highly targeted paid search campaign to increase acquisitions while reducing costs.
Gold Pixel awarded for:
Paid Search marketing
Ogilvy South Africa
KFC: PI Diaries
In the wake of dwindling sales and taste satisfaction, KFC needed to win back their audience by showing them the great lengths people would go to get their hands on the iconic finger lickin’ taste. The ‘PI Diaries’ is the social-first content series of the man who was tasked by KFC to track down someone posing as a fake food inspector – with support from a legion of content creators that each conducted their own investigations.
Gold Pixel awarded for:
Online Video Series
Accenture Song
Sanlam LI:FE of Confidence
South Africans are the worst savers in the world. Most live day to day, even those with far more than most. So how does Sanlam, South Africa’s biggest financial services company, help South Africans plan for their future when they only focus on the present?
Gold Pixel awarded for:
Online Video Series
Influencer Marketing
Social Media Innovation
MakeReign & Dentsu Creative
AB InBev: Trophy Stout
Reclaim Your DNA
The bulk of Nigeria’s greatest artistic treasures are held by Western museums. So we wanted to find a way to put these examples of original black excellence within reach of a new generation of Nigerians and demand their return.
Gold Pixel awarded for:
Virtual Reality (VR) & Augmented Reality (AR)
Platform Innovation
Ogilvy South Africa
Cadbury
Homegrown Stories
How we turned a nation of storytellers into published authors and helped ignite a love of reading amongst our youth.
Gold Pixel awarded for:
Pixel for Purpose
Woolworths & MakeReign
The Woolworths App
Introducing the most feature rich retail app in SA
From shopping the entire Woolworths catalogue to managing your financial products, the Woolies app offers customers all of Woolworths’ in the palm of their hands. Being one of South Africa’s most beloved retailers, and with customers’ expectations at an all-time high, how could we deliver a best-in-class app experience?
Gold Pixel awarded for:
Mobile Apps