The IAB South Africa Bookmark Awards Announce 2024 Finalists
(Cape Town, 12 July 2024): The Interactive Advertising Bureau (IAB) South Africa proudly announces the finalists for the highly anticipated 2024 Bookmark Awards, powered by naming rights partner Mark1! This year marks the 16th edition of the prestigious event, celebrating the pinnacle of creativity and innovation in digital media and marketing.
With digital media and marketing firmly established as the cornerstone of brand strategy, the Bookmark Awards continue to recognise and celebrate creative achievements in the field. Winning a Bookmark signifies exceptional work and a commitment to pushing boundaries and advancing the industry. Entries to this year’s awards were judged across eight established categories: Platforms, Communities, Channels, Emerging Digital Technologies & Channels, Publishing, Campaigns, Craft Awards and Special Honours.
IAB South Africa CEO, Razia Pillay, emphasises the evolving landscape: “The industry is at a pivotal point and understanding customer needs and taking a proactive approach feels more important than ever!
“I’m truly excited to see the winning entries this year, especially those showcasing this shift. If the trend isn’t quite there yet, it just means there’s room for all of us to grow collectively. This might mean taking a closer look at our internal passion and the final products we deliver — after all, these go hand-in-hand. As we work towards that, I look forward to celebrating the achievements of the industry’s best once more at this year’s awards ceremony.”
Building on the success of last year's Finalists’ Showcase, the IAB South Africa and The Bookmark Awards are pleased to host this pre-awards ceremony event once again. The Showcase allows deeper engagement with the year's shortlisted contenders and fosters valuable industry dialogue.
This year's finalists were meticulously chosen by an esteemed jury of more than 100 industry experts and led by Jury President Khensani Nobanda, who also serves as the Group Executive of Marketing & Corporate Affairs at Nedbank. She says: “The Finalists’ Showcase fulfils a request for more interactive elements within the awards while the Bookmark Awards celebrate impactful industry creations. We are so excited to celebrate the phenomenal talent and creativity and can’t wait to welcome you all to both events!”
Tickets for both the Bookmarks Awards ceremony and the Bookmarks Finalists’ Showcase are now available here and include a 25% discount on rooms (including breakfast) from Bookmarks 2024 official accommodation partner, Radisson Blu Gautrain Hotel.
THE WORK THAT MADE IT THROUGH…
Selected by this year’s esteemed Jury Panels, view the full list of 2024 Bookmark Awards finalists here.
The IAB South Africa Bookmark Awards is generously supported by naming rights partner Mark1, with further support from DStv Media Sales; South African Breweries (SAB); Google; Rainmaker Media, ShopriteX; Vodacom Media; Tractor Outdoor and Polygon; and Accenture Song.
For more information on the Bookmark Awards 2024, visit thebookmarks.co.za.
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Issued by Chimera Creative on behalf of IAB South Africa and The Bookmark Awards
2024. For media enquiries, contact zainab@chimeracreative.co.za.
About The Bookmark Awards
The Bookmark Awards is an IAB South Africa initiative celebrating your innovation, creativity and effectiveness within the digital media and marketing industry. It is the unrivalled benchmark of local advertising excellence. While The Bookmarks have always stood for prestige digital work, it also aims to drive digital change. Winning a Bookmark Award is a recognition of work that helps move the industry forward. thebookmarks.co.za
About IAB South Africa
The Interactive Advertising Bureau (IAB) South Africa, formerly known as the DMMA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. IAB South Africa enables growth for our people, brands, agencies, publishers and platforms through education, measurement and acknowledgement. IAB South Africa empowers the media and marketing industries to thrive in the digital economy and comprises 150 leading media companies, brands and technology firms working in digital marketing and media. Become an active member to thrive in a digital economy by signing up on iabsa.net.
