So Much More with IAB SA 2024 Bookmark Awards! Get The Low-Down
(Cape Town, 16 February 2024): Back for the 16th year, the IAB South Africa Bookmark Awards 2024 season is fully underway, having already hosted its 2024 Bookmarks Masterclass in early February. The well-attended Masterclass was hosted by Alex Goldberg, Creative Partner at Ogilvy South Africa, and provided advice on crafting an award-winning Bookmarks entry.
Nominations for the awards’ Jury Panels are also open until 23 February and the industry is encouraged to nominate their peers for seats on one of nine panels. The successful candidates will assess work across eight categories.
CLICK HERE TO NOMINATE YOUR 2024 BOOKMARKS JURY.
Nominations close on Friday, 23 February at midnight.
THE EARLY BIRD GETS AHEAD OF THE COMPETITION
Entrants to the Bookmarks 2024 are urged to make the most of Early Bird entries, opening on Monday, 19 February. Not only will early entrants receive a discount entry fee but they will also benefit from the additional time to incorporate all the tips and tricks provided by IAB South Africa and the Bookmark Awards. This includes the Bookmarks Masterclass webinar, which is now available online as well as the new Bookmarks Masterclass Email Series that will outline important milestones to complete an entry, such as choosing the correct category, creating a case study, compiling results and using the entry portal.
For those interested in entering Bookmarks 2024, it’s never been easier to craft an award-winning entry!
GET STARTED ON YOUR ENTRIES WITH TIPS FROM ALEX GOLDBERG HERE.
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SIGN UP HERE FOR THE BOOKMARKS MASTERCLASS EMAIL SERIES.
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SNAG YOUR EARLY BIRD ENTRY HERE.
Early Bird Entries close at midnight on 1 March 2024.
ENHANCED CATEGORIES & CRITERIA, IMPROVED BMA24 EXPERIENCE
Ahead of Early Bird entries, The Bookmarks is excited to announce significant changes to its Categories & Criteria that highlight the evolving digital landscape and provide entrants with the best possible opportunity for their work to shine. Three (3) specific criteria are used to judge entries, each with a different weighting depending on the category being entered:
Creative Excellence
Innovation & Technical Accomplishment
Meeting or Exceeding Business Goals And Results.
For the majority of categories, a one-page summary and a results document are required to fulfil the last criterion of Meeting or Exceeding Business Goals And Results, and entrants should carefully check each category’s requirements before their submission, including the eligibility period between 1 March 2023 and 29 February 2024. Additional changes include the renaming of subcategory names in the Platforms, Channels and Special Honours categories and deeper descriptions to aid entrants in selecting the appropriate category for their work.
PUBLISHERS SEE IMPACTFUL CHANGE
Two noteworthy changes include broadening the Publishing category to include commercial sites that are not part of the Press Code and adding a ninth Jury Panel — the Marketing Craft Panel.
TWO NEW AWARDS
The Bookmarks have also introduced two new award subcategories, the Lifetime Achievement Award and Best Creative Award, both of which cannot be entered. The winner of the former will be selected from a shortlist compiled by the Bookmarks Committee and IAB South Africa executive team while the latter will be awarded based on points earned in the awards.
“This year’s changes to the Bookmark Awards Categories & Criteria reflect the IAB South Africa and Bookmarks’ ongoing commitment to ensuring awarded work benchmarks digital excellence and is in line with both international best practice and the evolving digital landscape,” says Razia Pillay, CEO at IAB South Africa. “We believe the changes will further open up opportunities for new entries by agencies, brands and publishers that have previously not found themselves and their work represented in the award categories.”
For more information on the Bookmark Awards 2024, visit thebookmarks.co.za. Companies interested in sponsoring the Bookmark Awards 2024 categories, can email razia@iabsa.net.
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Issued by Chimera Creative on behalf of IAB South Africa and The Bookmark Awards
2024. For media enquiries, contact zainab@chimeracreative.co.za.
About The Bookmark Awards
The Bookmark Awards is an IAB South Africa initiative that celebrates innovation, creativity and effectiveness within the media and marketing industry. It is the unrivalled benchmark of local advertising excellence. While The Bookmarks have always stood for prestige digital work, it also aims to drive digital change. Winning a Bookmark Award is a recognition of work that helps move the industry forward. thebookmarks.co.za
About the IAB South Africa
The Interactive Advertising Bureau (IAB) South Africa, formerly known as the DMMA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. The IAB South Africa empowers the media and marketing industries to thrive in the digital economy and comprises 150 leading media companies, brands and technology firms working in digital marketing and media. The non-profit, non-government trade group fields critical research on interactive advertising while also educating brands, agencies, publishers and the wider business community on the importance of digital marketing. iabsa.net